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| Spa
Business Survey |
Question:
I have elected to open a men's only
spa.
As part of the marketing process,
I am attempting to collect survey
data from both men and women outlining
their demographic traits and their
attitudes and opinions towards spas
and beauty / health care products.
Answer:
He is making a business proposal.
Is he trying to counter - what if
no men come to your spa - he can say
- well we designed it to appeal to
women, so if men don't come, we'll
just market to women instead? That
I would buy. But if you are collecting
information under one pretense, then
you should not use it for another
purpose. Of course asking how much
they spend, how often they go, what
services they would use, and they
are all female oriented services.
just as an example, how about a nice
hot sauna? How about something as
simple as a nice hot shave with a
straight razor?
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