Question:
I need to prepare simple business
plan, I am new to this, can somebody
direct me, how to prepare, what
are the key points I have to highlight?.
Answer:
I need to prepare simple business
plan, I am new to this, - can somebody
direct me, how to prepare, what
are the - key points I have to highlight?
Business
plans
are real easy to do. I'm sure
you have a ton of ideas for your
business.
All you need is a framework
to organize, refine, and expand
on your ideas. Get any book
on business
plans
from the library or off the net
and look for their example of what
a plan's Table of Contents should
look like. Type that into
a word document and start tossing
your business
ideas into the appropriate sections.
And as you're a wannabe entrepreneur,
the following is my standard advice
for people like you. :-)
"First, get experience managing
a business like the one you want
to open BEFORE you open your own.
Do NOT open a business you've
never managed for someone else.
Learn your lessons from the
School of Hard Knocks on someone's
money and not yours. And,
no, being just an employee doesn't
cut it. You need to be the
manager. A real manager. Unfortunately,
businesses today call employees
"managers" and/or "assistant
managers" who are really just
shift supervisors. Regular
employees (no matter how talented)
and shift supervisors (a.k.a. assistant
managers) only know what the manager
does at pretty much a superficial
level. This doesn't mean that
employees and shift supervisors
don't think they know what the manager
knows, but that doesn't mean they
do. And they surely have no
clue what performance pressures
a manager is really under. So
if you're an employee or shift supervisor
of a business you want to start,
send out your resume and get a manager's
job. If you're not an employee of
a business you want to start, you
are in even more of a need to get
such a manager's job. Customers
. no matter how much of a regular
they are . know every little about
the businesses they frequent and
commonly have a distorted view of
it due to being on the other side
of the looking glass
Now if you currently have a full-time
job that isn't being a manager of
the type of business
you want to open, you need to quit
it to work as a manager of the type
of business
you want to start. You might
need to first be a regular employee
or a shift supervisor of it to get
such a manager job, but that's fine.
Be a regular employee or shift
supervisor as a part-time job and
keep your current full-time job.
However, you will eventually
need to be a real full-time manager
of the business
type you want to launch. If
you're not willing to be such a
manager, don't bother reading any
further. You're just a wannabe
with a fantasy and what advice I
give below will just be wasted on
you. However, if you currently
are a full-time manager of a business
type that you want to start or is
someone that will do the above,
read further and I will reveal the
most important secret to business
success there is. The above
was just the prerequisite anyone
needs to open a business.
It doesn't mean you will succeed.
It just means you won't make
horrible mistakes at the beginning.
What follows will make you
succeed."
Let's begin.
"What I recommend you do is
determine what your sales territory
is. What's its radius? Double
that and add a healthy 10% more
distance then go and talk to people
out that distance that are in the
same business
you want to start up. Literally
drive there. Do not do the
following over the phone or email
or through snail mail. Show
up on their doorstep during the
slow time of their business
day. Tell them that you want
to start up a similar business
at such-and-such location and if
they would consider you competition.
If they say you would be,
drive further away from your proposed
business
location until you find a business
that says you won't be. If you have
to go to a different country, do
so.
If your business'
sales territory is theoretically
the world (i.e., a mail-order catalog
or an online-only business),
forget about the territory stuff
above and simply look for businesses
that are doing business
HOW you're going to do yours but
NOT selling the same thing(s) as
you. For example, if your
business
is a mail-order catalog that sells
special dusters for silk top hats,
go and talk to people that sell
food by mail-order but not anyone
that sells clothes. Hunt for
them, find out their corporate addresses,
and go visit those closest to you.
HOWEVER, do not interview franchisees.
They are following a very
detailed plan on how to run their
businesses. These plans
are very good, but the franchisees
have done nothing to write those
plans
up and literally just bought them
thus are useless to you and your
pursuit of knowledge. Franchisees
are a murky mutant between an employee
and an entrepreneur. Their franchiser
is the one that figured out how
things are to be profitably done
and the franchisee is just following
suit. As for franchisers,
don't talk to them either or you
will have just given them their
next expansion location. HOWEVER,
this does not mean you shouldn't
consider becoming a franchisee.
It should always be an option
you should consider. Not the
only option, but one of them. But
even if you know deep down that
you'll eventually be a franchisee,
you need to still do the research
I'm laying out here so it is an
informed decision. And if
after doing all the following, you
(still) decide to become a franchisee,
thoroughly investigate ALL the different
chains for the type of business
you want to start up and interview
LOTS of franchisees in each chain
to find the one that's best for
you. But that's after you
do the following and let's now get
back to that.
Once you find a business
that says your two territories won't
overlap, ask if they wouldn't mind
answering some questions about how
to start and run a business
like theirs. Play to their
egos and they'll love to talk to
you. Everyone likes to feel important
and worth listening to especially
business
owners when it comes to their businesses.
Have a list of questions written
out on a notepad, but do NOT write
down their answers. Instead,
bring a tape recorder (yes, put
it right out in the open no need
for spyware and besides it plays
to their egos as their words are
being treated as worthy of being
recorded) and concentrate on getting
as much information out of them
as possible as well as picking up
the other half of the answers they
give in body language, which would
be something you'd miss if you were
jotting down notes. If they
say something you don't understand,
speak up and ask for clarification.
Let them wander off your list
of questions since where they wander
to might be a place you never thought
of asking questions about and should
have been. However, keep an
eye on the questions you've written
down and try to ask them all before
the interview concludes. Of
course, always yield to customers
that come in, but, naturally, try
to continue the interview after
the customers leave so you get answers
to all your questions.
After you've interviewed one owner,
don't interview another but go home
and digest what was said. Listen
to the tape on your way home. Think
it over. Adjust your business
plan accordingly. Adjust the
questions on that notepad and then
on your next free day (or the following
day if you've got both off), head
off in another direction and do
the same thing. Try to interview
at least twenty business
owners. A hundred would be
ideal. Interview the good,
the bad, and the ugly. If
you're lucky, you'll interview one
that is going out of business
or has just went out of business
so you can hear about the dark side
as well as possibly pick up good
equipment, inventory, and supplies
for a song. Likewise, interview
those businesses you think are bad.
Keep in mind that since they're
still in business,
they are probably doing something
right if just being the only game
in town for your products/services.
Share as you give. Let them
know what you think is a good idea
and they may tell you their own
gems. Don't get paranoid that
they'll steal your good idea. They
will! Or rather, you should
HOPE they will as that means your
ideas are actually good ones. These
are the individuals that are the
best judges of your business
ideas. However, you'll never
know if your business
ideas are good unless you tell these
business
owners them or blow a ton of money
actually doing the idea and thus
finding out the hard way. Also,
if you're not willing to share,
don't expect them to as well. In
fact, it will likely take you telling
them your best idea for them to
tell you theirs. Also, ask
them to read over your business
plan right there before you. Naturally,
don't leave a copy of it behind.
What one of these business
owners is going to tell you will
be better than ALL the advice from
ALL the business
professors on the face of the Earth.
Even from the ones that are
going out of business!
These business
owners are DOING IT
RIGHT NOW whereas business
professors live in the fairyland
of academia. Oh, and that
smack-down goes the same for SBA's
Small
Business
Development Centers (which are manned
by business
professors and burnt-out business
executives) and SCORE (which is
an abbreviation of the Latin phrase:
"Grumpy Old Men Waiting to
Die").
Don't forget these individuals after
you interview them. Once you
get home from interviewing them,
send them a nice thank-you snail
mail letter for taking the time
to answer your questions. When
your business
opens, send them an invitation to
come and see it. Ideally,
hold a special Grand Opening dinner
and invite all the good business
owners you interviewed to it. Give
them a group tour of your business
(no matter how small
the shop is even if it is a desk
and a computer in a corner) and
then treat them to a nice meal.