Question:
I have very little direct
experience with starting or owning
a business, but I wish to do exactly
that. My background is in
experimental psychology and a little-known
field called human factors which
is a cross between experimental
psychology and engineering. Given
this background, it goes without
saying that I am a little naive
about the business world. For
the last four years I have been
a stay-at-home dad while my wife
earns the income. I have been
supplementing this with a part time
job.
Now that my son is nearing school
age, I am ready for a new challenge.
I am ready to move forward
with an idea that I have been sitting
on for a while. I want to open a
retail store catering to the needs
of woodworkers. Basically, it will
be a tool and supply house for anyone
who works with wood. I have
specific ideas to make it stand
out among the competition (which
is very limited in this area anyway),
and I have a very clear vision of
what this store will carry, how
it will look, and function. I
have committed some of this to paper
in the form an informal business
plan. I say informal because
it is incomplete. I have tried
to follow an accepted business
plan format,
but I have left many blanks. There
are things I simply cannot answer
with my limited experience.
I think that the key to making this
idea a reality is by educating myself
as much as possible. I think
the trick (among other things) is
probably to ask the right questions
to the right people. That
is where my problem lies right now.
The ever popular and very
broad question,
"where do I begin?" keeps
crossing my mind. My question
for the group then is who are the
right people to talk to and what
are the questions I should be asking
these people? Is there someone
out there who can help me fill in
the blanks of my business
plan? And if anyone has come
up with a concrete answer, where
DO I begin? Where do I begin
getting the information I will need
to move forward?
Answer:
The very first question
that you need to answer is: can
I make enough money to pay debts/operating
costs and still have enough to satisfy
my income needs.
I want to open a retail store
catering to the needs of woodworkers.
- Basically, it will be a tool and
supply house for anyone who works
with - wood. I have specific
ideas to make it stand out among
the competition - (which is very
limited in this area anyway), and
I have a very clear vision - of
what this store will carry, how
it will look, and function. I
have - committed some of this to
paper in the form an informal business
plan. I - say informal because
it is incomplete. I have tried
to follow an accepted - business
plan format,
but I have left many blanks. There
are things I - simply cannot answer
with my limited experience.
Have you
considered purchasing a franchise?
There are a few of them out
there, like the Woodworker's Store.
The idea is that they have
a proven system, and all you need
to do is follow the cook book. You
pay some fees for that, but you
know that they system works as long
as you follow it. This will
let you focus on the wood work part
of it, and the company will help
with everything else
I have considered a franchise, and
I may look into it closer as I learn
more. I mentioned in another
post that I spent a couple of years
building a sailboat. I bought
the plans
for the sailboat, but I didn't buy
a sailboat kit. I could have.
For me that would have taken
away so much of what I got out of
it, and I think that buying a franchise
might do the same thing for starting
my business.
In part it's about the learning
process. That is where I get
most of the mental stimulation that
I enjoy, and that is one of the
reasons I want to pursue this. I
could be wrong about a franchise
taking away from the learning process,
but for now I want to look into
building it from the ground up.