Question:
Does anyone have a business
plan that they would be willing
to share. I need a model for the
business
plan we are doing for our boarding/training/breeding
business.
I've been advised that a plan will
help in case of IRS inquiries.
Answer:
Does anyone have a business
plan that they would be willing
to share. I -need a model for the
business plan we are doing for our
-boarding/training/breeding business.
I've been advised that a plan will
-help in case of IRS inquiries
. Business
plans
are individual. Information for
the basis of your plan comes from
whatever market you serve. The goals
of your business
plan are your own.
Example: Your goal is to achieve
5% of the market share of all boarding
business;
10% of all the training business
within x miles or within your county
or state; and your goal is to sell
x number of horses per year to a
particular market.
To design your plan, you will need
to know your market in each of those
areas. You can obtain information
to help you through county and local
governments and for horses through
your breed location and perhaps
obtain information on the number
of horses in your target area. You'll
need to define your market and your
target such as recreational people.
A basic
business
plan includes:
purpose corporation charter organization
state of the industry state of business
marketability business
objectives key strategies opportunities
finances budget
So, let's say in your area there
are 20 stables with 400 stalls available.
There are 5,000 horses in your county
and 2% of horse owners board somewhere.
Your goal is to supply 30 stalls
and you are marketing to those 2%
horse owners. You'll need to develop
a good marketing plan and financial
plan to increase your marketing
share to the point of increased
income.
That'll give you an idea of what
a business
plan is all about. Business
plans
are usually done on a short-term
and long term basis with the capability
of changing things throughout the
time period. For example, your marketing
plan of taking out full page ads
twice a year in the local horse
paper is only bringing in 10 phone
calls a year and results in only
one new boarder. So, you might want
to take a different approach in
your marketing plan within the budget
allocated.
If all this confuses you, then contact
the nearest school of higher education
and request information on business
courses that cover business
plans.
You'll need finance, accounting,
marketing and research for your
main information along with advertising
(design) and other areas of interest
to you.
There are people (some are lawyers
which is who did ours) that write
business plans for a fee for small
businesses who can't afford to hire
a consultant on a full time basis.
The gentleman who did ours
was a very friendly very reasonable
guy who also had very reasonable
rates. =) What it boils down
to, is that these are your goals
if you achieve your goals and plans,
and generally they are set up in
phases, such as phase one acquisition,
phase two, management, etc that's
a pretty broad idea, but it can
get sort hairy when you're writing
in clauses that deal with state
income tax laws and whatnot because
of laws governing depreciation,
and tax write offs. (your business
plan does not have to be as specific
as these, however a lot leave VERY
little to opinion, you know how
those IRS crack diggers are!). But
anyhow, there is like a 30 dollar
program called, I think, Business
Plan(ner), which will write the
business plan after asking you some
pretty specific goals and expectations.